Built for people.
Tuned for AI.

A complete custom website from WebStar Design starts at US$1,800 (about J$288,000) for the Launch tier, and from US$3,000 (about J$480,000) for Grow, which adds booking and lead capture. Ongoing care starts at US$75 per month.

Those are honest starting points, not teaser prices. What moves the number is scope — how many pages, whether you need e-commerce, how much of your content needs writing rather than migrating. Your exact, itemised quote is prepared for your project specifically after a short discovery call, never pulled off a generic rate card.

About five business days for a Launch-tier site, measured from sign-off rather than from your first email.

That timeline assumes your content — photos, service details, hours, anything you want said a particular way — is ready when we start; gathering it is usually what actually determines the schedule. Grow builds take longer because booking flows and expanded content need more review, and bespoke web applications are scoped and scheduled individually.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are two names for the same practice: structuring a business so AI assistants can read it, understand it correctly, and quote it — ChatGPT, Gemini, Claude, Perplexity, Google's AI overviews and voice assistants.

In practice it means schema.org structured data matching your real business type, your facts present as text in the page itself rather than assembled by scripts or trapped in images, a robots.txt and firewall that don't accidentally lock AI crawlers out, and the same name, address, hours and services everywhere your business is listed — not just on your own site.

What it does is improve your eligibility to be found, understood and quoted accurately. Nobody can guarantee a specific ranking, citation or traffic result from an AI engine — and anyone who does is selling you something they can't deliver.

Quite possibly, yes — and that's worth saying plainly rather than pretending otherwise. AI assistants mostly answer from the same web indexes search engines use, so if Google can find you, you're already eligible to be mentioned. Being indexed isn't the thing this work buys.

Two things are worth checking anyway. The first is whether the answer is actually right: wrong hours, an outdated address, services you no longer offer, or a confident guess where your site never stated the fact. The second is whether you're reachable at all — a surprising number of sites sit behind a security setting that returns an error to GPTBot or ClaudeBot while Google walks straight in, and nobody notices because the site looks fine to humans.

Ask an assistant about your own business before you talk to us. If the answer is accurate and complete, you need less from us than you think, and we'll tell you so.

Largely, yes — and Google says so too, which is a point in its favour rather than against it. Most of what makes a site quotable by an AI assistant is the same work that makes it rank: fast server-rendered pages, correct structured data, honest headings, real text instead of pictures of text, and consistent business details across your listings.

The parts that genuinely differ are small but they matter. Whether AI crawlers are allowed through your firewall has no effect on your Google ranking at all, and it's the single most common thing we find broken. ChatGPT doesn't use Google's index, so Google's advice only covers part of the picture. And a page can rank perfectly well while still being hard to quote, if the key fact only makes sense three paragraphs into the section.

The overlap is the reassuring part. You're not buying a speculative bet on where search is heading — you're buying durable fundamentals that serve the new surfaces as well. If AI search stalled tomorrow, you'd still own a fast, well-structured site that ranks.

No — WebStar sites are built on our own Next.js foundation rather than WordPress and a stack of plugins.

The reason is specific rather than snobbery. 91% of disclosed WordPress vulnerabilities are found in plugins rather than in WordPress core, with 250+ new plugin vulnerabilities disclosed each week and exploitation often starting within about five hours of disclosure. A WebStar site has no plugin layer to leave outdated, so your site won't get hacked because of an outdated plugin.

WordPress is a capable platform in the right hands, and this isn't a blanket refusal to touch it — if you already run a WooCommerce store, we'll tell you honestly whether keeping it is the right call for you. We just don't build new sites that way.

Yes, in two forms — and which one is right depends on whether your customers genuinely need a shopping cart.

If you sell a handful of fixed items, where people realistically buy one thing at a time, we wire secure payment-link buttons directly into your normal site pages. No commerce subscription, no separate backend to maintain, and catalogue changes are handled like any other content edit.

If you have a real catalogue and customers buy several things at once, we build on headless Shopify — Shopify runs the catalogue, cart and checkout, but the storefront you and your customers actually see is our own build, in your brand, not a Shopify theme. Local payment gateways such as WiPay or Fygaro handle payment, with both JMD and USD pricing on display. Worth knowing upfront: Shopify Payments isn't available in Jamaica, so a third-party gateway is involved and carries its own fees — those are itemised in your proposal, not left for you to discover on a first invoice. Past roughly 150 products, or with POS and inventory sync, we'd scope it as a bespoke build rather than stretch a standard tier to fit.

Grow and above include an AI Concierge as standard; on Launch, it's a low-cost add-on rather than bundled in. Either way it's the same chat assistant — one that answers your visitors using your actual business information, not generic internet knowledge, and includes appointment-request handling.

It's grounded in what you tell us during onboarding — services, hours, location, policies, and anything else you want it to know. Just as importantly, it's built to hand off rather than improvise: it won't confirm a booking, promise availability or quote a price it hasn't been given.

No. WebStar Design is based in Kingston and works across the wider Caribbean — Jamaica, Barbados, Trinidad and Tobago, The Bahamas, the Cayman Islands and neighbouring markets — in your time zone rather than several hours ahead of it.

Enquiries from the diaspora are welcome too. Jamaicans and Caribbean families abroad often fund or commission a website for a family business back home; billing is USD-primary, so paying from overseas is straightforward.

Prices are quoted in US dollars, with the Jamaican dollar equivalent shown alongside. The JMD figures on this site are indicative at roughly J$160 to US$1 and are confirmed at the current rate in every proposal.

USD is the primary currency because the costs underneath — hosting, infrastructure, AI usage — are USD-denominated, so quoting that way keeps your price stable instead of drifting with the exchange rate. Payment arrangements are confirmed in your proposal.

Yes. The site, its content and its design are yours.

One thing worth being upfront about: hosting and DNS are managed under WebStar's own infrastructure account on your behalf, rather than an account you administer day to day. That's what makes the Care Plan's monitoring, patching and fast recovery possible. Your services agreement sets out the offboarding terms in plain language — what you receive and how hosting and DNS transfer to you if we ever part ways. Nothing is held hostage.

Yes — every site WebStar launches runs on a Care & Growth Plan, from US$75 per month (about J$12,000).

It isn't an optional extra bolted on after launch; it's the hosting your site actually runs on, plus security patching, uptime monitoring, minor content edits, a monthly report, and a quarterly check of how AI systems are describing you so drifting details get corrected rather than quietly compounding. A site left unmaintained gets slower, less secure and less accurate every month, and we'd rather not put our name on that outcome.